The New Image Story

Lee is a second generation upholsterer.  Learning the craft from his father working on furniture as a young boy, Lee learned by watching, helping and eventually doing the work.  As he approached his teens, Lee became interested, as most teens do, in cars and trucks and motorcycles.  He took the craft that his father taught him and applied it to cars.  Lee moved to York, PA and armed with a home sewing machine started working his upholstery trade in his own business, Gorrera Upholstery.  Working on furniture, cars, boats, motorcycles and anything else he could to make ends meet he starting to forge a reputation for great work, service and reasonable prices.   In 1987, the name of the business was changed to New Image Upholstery.  It never changed hands, it was just a representation of what Lee provides, a New Image for your car, truck, boat, motorcycle, or whatever. Since November 2013, New Image has been located in Myrtle Beach South Carolina.  The all year riding and proximity to water sports allows Lee to be closer to his core customers as well as his free-time passions.

New Image Custom Seats

In 2001 before we first started gaining exposure for our Tobin Seats, Lee was approached by a local Hayabusa racer who asked, “Can you get me into a seat that keeps me from sliding back on the drag strip?” We accepted the challenge and that question led Lee and our upholstery team to develop and design personalized and custom seats. Our exclusive designed seats allow riders to enjoy their bikes for a longer period of time which also relieves pressure that causes aches and pains. While creating seats that aim to give motorcyclists more ride time while they stay comfortable, we also make sure our customers receive the highest possible quality seats in the shortest amount of time. We currently have reshaped, cut, and recovered more than 7,500 seats and counting and that number alone speaks volumes about the great service that we provide. Our service is offered to scooters, bobbers, choppers, Harley, Kawasaki, Spyders, and more; If it has 2 wheels then we can do it.

Additional Features Introducing Loglow

In 2010, we gained patent pending status for our newest product called ‘Loglow’, where we use LED lights to illuminate seat designs.  We also offer in-house embroidery designs to further cut the time bikers need to be off their motorcycles. We are constantly looking for new ideas for products and services to keep our business fresh and current.

Call Us at 717-495-9934 or email info@newimageseats.com